SEO & AI Systems Architect

Giuseppe
D'Elia

Organic strategy and AI visibility for digital businesses that want to grow with method — not luck.

Let's talk What I do →
Giuseppe D'Elia, SEO e AI Strategist
+318% keywords top 3 · 9 yrs
+318% keywords ranked in top 3 on Google.it over 9 years
10+ years of SEO leadership on high-traffic platforms
4 European markets managed in parallel (IT, ES, GR, LU)

What I do

Tailored advisory,
measurable results

SEO Strategy & Advisory
Long-term organic strategy: site architecture, SEO roadmap integrated with product and development, prioritisation of high-impact interventions. Not audits for their own sake — execution and measurement.
GEO & AI Discovery
Optimisation for generative answer engines — Gemini, ChatGPT, Perplexity, AI Overviews. Structured presence in the new discovery channels, before it becomes market standard.
Information Architecture & Structured Data
Information architecture design and schema markup implementation for both classic and generative search environments. Structure that scales with product growth.
Team Enablement & SEO Culture
Working alongside product, development and marketing teams to embed SEO thinking into decision-making processes. Individual coaching and definition of shared KPIs and OKRs across functions.

Track record

Selected experience

I have worked on high-traffic digital platforms in cross-functional environments, reporting directly to the CEO and Board. These are the roles that define my approach.

2025 — oggi
Immobiliare.it
AI & Search Product Strategist
Responsible for integrating generative AI as a discovery channel for the group's content and services. Design of GEO strategies across Gemini, ChatGPT, Perplexity and AI Overviews. Definition of information architectures for generative search and oversight of the transition from classic SEO to generative search.
GEOAI OverviewsInformation Architecture
2017 — oggi
Immobiliare.it / Indomio Group
Head of SEO Strategy
Led SEO strategy for the entire European group. +318% keywords in top 3 on Google.it over 9 years: from 30,426 to 127,341 keywords, moving Immobiliare.it from third to first place in the Italian real estate market. Direct report to CEO and Board.
+318% top 3EuropaCross-team
2018 — 2025
Indomio Group
SEO Advisor & International SEO Architect
Scalable SEO architecture for the group's portals across Southern Europe. Framework built over 7 years, now in autonomous deployment on new markets. Key assets: Indomio.com, Luxuryestate.com, Spitogatos, HousingAnywhere, ProntoPro, Treatwell, Dottori.it.
International SEOMultilingualScale
2016 — 2017
Skuola.net
Head of SEO & CRO
Organic strategy and conversion rate optimisation for Skuola.net, its Store and Marketplace. Definition of KPIs, OKRs and reporting systems integrating organic traffic and revenue.
SEOCRO
2015 — 2016
Mamadigital (acq. Mashfrog Group)
SEO Project Manager
Managed a multi-sector portfolio of local and international SEO projects in a fast-paced agency environment. Premier clients including Alpitour, Air Italy, Acqua di Parma, MailUp, ActionAid, PosteVita, Alpha Test, IBL Banca, TuttoMercatoWeb. On-site and off-site optimisation, link building, C-level reporting and strategic delivery coordination across verticals: Fashion, Travel, Finance, Healthcare, Retail, Education.
SEO AgencyMulti-settoreClient management

How I work

The method

01
Audit & Diagnosis
Analysis of the current state: organic visibility, information architecture, presence in generative channels. I identify real gaps, not convenient ones.
02
Strategy
Definition of a roadmap prioritised by impact and feasibility. Integrated with product and development roadmaps, not in conflict with them.
03
Execution
Hands-on support for the team. Not just slides: I work with developers, content teams and product until things actually work.
04
Monitoring
Clear KPIs, shared reporting systems, periodic review. The work ends when the numbers move in the right direction.

Contact

Have a project
in mind?

Available for advisory engagements, strategic projects and team support. Write to me — I reply personally within 48 hours.

work@giuseppedelia.it linkedin.com/in/gdelia +39 334 212 4900
Book an exploratory call
15 minutes to understand if I can be useful for your project. No commitment, no pre-packaged proposals.
Write to me